In early 2004, Google saw the NORAD Tracks Santa service and said they 'felt like it could be better for users to 'visualize' where Santa is currently at'.
It was inspired by NORAD Tracks Santa, which has operated since 1955.
The Google Santa Tracker is an annual Christmas-themed entertainment program first launched in 2004 by Google that simulates the tracking of the legendary character Santa Claus on Christmas Eve, and before that also allows users to play, watch, and learn through little activities that are added daily in December.